Gia Lai Digitizes Growing Areas to Expand Agricultural Exports
Gia Lai is digitizing agricultural growing areas and electronic traceability systems. Nafoods Group has expanded a passion fruit pilot involving about 150 farming households. Since the start of 2026, the province has added 90 growing area codes and 13 export packing facility codes to meet import markets’ requirements for production data and packaging standards.
Gia Lai province is digitizing its growing areas, recording planting, crop care, agricultural input use and harvesting to meet export markets’ requirements for traceability and production data. Its main agricultural products include coffee, pepper, bananas, passion fruit and durian, which are sold to markets including China.
Nafoods Group Joint Stock Company has expanded data management for passion fruit growing areas from a pilot involving a small number of farmers to projects with local cooperatives and businesses. About 150 farming households now participate. Grower Trần Văn Hà said that since joining the company’s traceability system in 2022, his family’s passion fruit has met export standards for several European and Middle Eastern markets, fetched more stable prices and brought in higher farming income.
A passion fruit growing area in Gia Lai province where a growing area digitization pilot is being conducted in partnership with Nafoods Group.（VietVance）
The digital platform records planting and harvesting, helping businesses manage the quality of their raw materials and allowing farmers to consult production procedures on smart devices. A representative of a Chinese importing company based in Guangxi said importers want data on output, harvest schedules, packaging and storage standards, and electronic waybills to plan purchases and shorten customs clearance times.
Nafoods Group is expanding its project to digitize data from passion fruit growing areas in Gia Lai province.（VietVance）
According to Gia Lai’s agriculture and environment department, the province has added 90 growing area codes and 13 export packing facility codes since the start of 2026. It now has 400 growing area codes covering more than 12,000 hectares, along with 53 packing facilities serving exports. Gia Lai’s industry and trade department said it is advancing the issuance and management of growing area codes and product origin certification to help businesses expand into export markets.
Source: VietVance
