Ho Chi Minh City Shopping Season Offers Over VND250 Billion in Promotions
Ho Chi Minh City’s shopping promotion runs through February 5, 2027. Organizers say more than 5,000 retail outlets are participating and nearly 100 major promotions offer discounts and benefits worth over VND250 billion. The city aims to generate more than VND30 trillion in transactions.
On November 11, Ho Chi Minh City announced business participation plans for “Vibrant Ho Chi Minh City – Shopping Season 2026.” Organizers said the program has connected more than 39 major citywide events and nearly 300 events organized by local communities and businesses. Participants include more than 30 corporate groups, 66 shopping centers and over 5,000 retail outlets. Nearly 100 major promotions offer discounts and benefits worth more than VND250 billion in total, while commercial banks have announced consumer credit packages totaling over VND10 trillion.
A range of promotional offers was presented at the launch of Ho Chi Minh City’s shopping stimulus program.（VietVance）
IPPG CEO Lê Hồng Thủy Tiên said the group would take part through about 500 fashion, beauty and food outlets in shopping centers and at Tan Son Nhat Airport’s terminals, offering discounts, gifts, shopping vouchers and payment incentives. She also proposed making the shopping season an annual event with fixed dates and improving tax refunds, cross-border QR payments and multilingual information services.
Viettel’s Ho Chi Minh City branch said it would commit telecommunications infrastructure and digital service resources. It plans to hold a forum on November 17 to connect businesses with digital transformation solutions, including management, sales and payment tools. HDBank plans to offer consumer loans and working capital services to help merchants stock up for the year-end period. These were plans presented by the companies at the program’s launch.
Ho Chi Minh City plans to roll out a range of promotions in late 2026 and early 2027.（VietVance）
The shopping season began on November 1, 2026, and is scheduled to run through February 5, 2027. Ho Chi Minh City aims to generate more than VND30 trillion in transactions, including an additional VND10 trillion to VND11 trillion through the spending stimulus. The program’s two information platforms opened on November 5, allowing the public to look up events, shopping offers and related services.
Source: VietVance