Trung Nguyên Legend Opens Two Coffee Shops in the US on the Same Day
Trung Nguyên Legend says it opened one coffee shop each in California and Texas on November 14. The group plans to expand its US network to 100 locations; it had more than 30 stores in China as of August 2026.
Trung Nguyên Legend Group announced that its Cà Phê Thế Giới Trung Nguyên Legend opened in Huntington Beach, California, on November 14, 2026. It is the fifth US location under this store format and the 16th US coffee shop across the group’s brands. The new shop is at 18645 Beach Boulevard.
Inside the Cà Phê Thế Giới Trung Nguyên Legend store that opened on November 14.（VietVance）
The same day, the group’s Trung Nguyên E-Coffee opened its eighth US store in Austin, Texas, at 7020 Easy Wind Dr. Before its official opening, the store had been serving customers on a trial basis from 8 a.m. to 8 p.m. daily.
The two store formats serve different customers. Trung Nguyên E-Coffee focuses on retail and low-cost franchising for customers seeking convenience, while Cà Phê Thế Giới Trung Nguyên Legend is positioned as a premium coffee experience. In 2026, the group also developed new locations in Katy, Garland and Frisco, Texas. The group says it plans to expand its US network to 100 stores in the future.
China is another priority market for the group’s international expansion. As of August 2026, it had more than 30 stores in China, including in Shanghai, Beijing, Chengdu, Suzhou and Dongxing, with a long-term target of 1,000. The group also plans to expand into Australia, Canada, India, Japan, South Korea, France and the United Arab Emirates. It says it had more than 1,000 coffee shops across Vietnam and overseas markets as of October 2026.
Source: VietVance
