U.S. Agricultural Exports to Vietnam Rise 38% as Both Sides Seek New Sales Channels
U.S. agricultural and related exports to Vietnam reached nearly $5.6 billion in 2025, up 38% year on year, according to the U.S. Department of Agriculture. U.S. businesses are seeking wider distribution in Vietnam, while a Vietnamese retailer has proposed promoting domestic agricultural products in the United States.
U.S. Deputy Secretary of Agriculture Stephen Alexander Vaden said at the “Taste of USA 2026” event in Ho Chi Minh City on November 9 that Vietnam is an important growth market for U.S. agriculture. The event brought together U.S. companies, industry associations and Vietnamese partners to showcase agricultural and food products for Vietnamese consumers.
U.S. Deputy Secretary of Agriculture Stephen Alexander Vaden attends the “Taste of USA 2026” event on November 9.（VietVance）
According to the U.S. Department of Agriculture, U.S. exports of agricultural and related products to Vietnam reached nearly $5.6 billion in 2025, up 38% year on year; Vietnam is the seventh-largest export market for these products. The U.S. side hopes to expand their presence in Vietnamese retail channels and reach more consumers at suitable prices.
Vaden said the U.S. delegation plans to hold hundreds of meetings with Vietnamese businesses during this visit to find partners, expand distribution channels and build long-term trade ties. A representative from California said the state is promoting products at points of sale and arranging for Vietnamese businesses to meet directly with producers in the United States to assess market demand and the feasibility of selling the products.
U.S. prunes and nuts are made into desserts.（VietVance）
Vietnamese retailers are also seeking opportunities to expand exports to the United States. Nguyễn Đức Toàn, CEO of MM Mega Market Việt Nam, said about 250 of the roughly 1,500 suppliers working with the company directly export goods produced in Vietnam to the United States; about 25 of its partners also export directly to that market, including agricultural suppliers.
Nguyễn Đức Toàn, CEO of MM Mega Market Việt Nam.（VietVance）
Nguyễn Đức Toàn proposed holding a Vietnamese goods fair in the United States to introduce Vietnamese fruit and agricultural products from places such as Đà Lạt and Hưng Yên directly to local consumers. The idea remains a proposal from the company.
Source: VietVance
