Vietnam’s Auto Sales Fall in October as Carmakers Expand Year-End Offers
Members of the Vietnam Automobile Manufacturers’ Association sold 28,957 vehicles in October, down about 17.5% from September. VinFast’s domestic deliveries also fell month on month. Facing inventory pressure, carmakers including Toyota and Honda introduced price cuts, purchase support and financing offers in November.
Data from the Vietnam Automobile Manufacturers’ Association (VAMA) show that its members sold 28,957 vehicles in October 2026, down 6,137 vehicles, or about 17.5%, from 35,094 in September. Cumulative sales for the first 10 months rose 7% year on year, below the 12% growth recorded for the first nine months, indicating slower sales growth as the year-end selling season began.
Vietnam’s auto sales fell in October compared with September.（VietVance）
Toyota sold 6,132 vehicles in October, down 12% from the previous month; Kia and Mazda sold 3,085 and 2,704 vehicles, respectively, up 8% and 6%; and Ford sold 2,561 vehicles, down 32%. The association’s data cover only its members and do not represent total sales in Vietnam’s auto market.
Chart of vehicle sales published by the Vietnam Automobile Manufacturers’ Association.（VietVance）
Electric vehicle maker VinFast announced on November 11 that it delivered 22,896 vehicles in Vietnam in October, down about 3.1% from 23,624 in September. Its cumulative deliveries for the first 10 months reached 200,593 vehicles. The company said this was the first time an auto brand in Vietnam had surpassed 200,000 vehicles in 10 months.
As sales declined, some dealers faced the risk of rising inventory, including older models and vehicles manufactured in 2025. In November, Toyota introduced offers on six models: Vios received discounts of 46 million to 54 million Vietnamese dong, Veloz Cross 73 million to 75 million dong, and Yaris Cross 50 million to 74 million dong.
Vietnamese carmakers introduce year-end purchase offers.（VietVance）
Honda also offered incentives for the BR-V and HR-V in November. For buyers of the BR-V L version who meet loan conditions, the benefits are worth up to 142 million Vietnamese dong in total, including registration fee support, one year of insurance and a zero-interest loan for the first 12 months; this amount is not entirely a direct reduction in the vehicle’s price. Sales over the next two months will test how effectively the promotions stimulate demand.
Source: VietVance
