Tag: Gross merchandise value

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TikTok Shop Closes In on Shopee’s Lead in Vietnam’s E-Commerce Market

In the third quarter of 2026, the gap between TikTok Shop and Shopee in Vietnam narrowed to VND 4.3 trillion in gross merchandise value and 1.7 percentage points in market share. TikTok Shop grew rapidly in categories including fashion and beauty, intensifying competition between the platforms.

E-commerce4 days ago

TikTok Shop Closes In on Shopee’s Share of Vietnam’s E-commerce Market

In the third quarter of 2026, TikTok Shop’s gross merchandise value in Vietnam rose 60% year on year, narrowing its gap with Shopee to VND 4.3 trillion. Analyses by two data firms show that their market shares are now very close, with competition centered on product categories and sales through videos and livestreams.

E-commerce5 days ago

Tag: Gross merchandise value

TikTok Shop Closes In on Shopee’s Lead in Vietnam’s E-Commerce Market

TikTok Shop Closes In on Shopee’s Share of Vietnam’s E-commerce Market

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