Ho Chi Minh City Seeks to Expand Digital Content Partnerships and Commissioning

On November 14, Ho Chi Minh City’s Department of Culture and Sports held a forum with businesses and digital content creators to discuss content creation, audience trust and ways digital content can support the city’s development. The department said it hopes to build an open, transparent environment, promote cooperation and mechanisms for commissioning digital content, and create conditions for businesses and creators to use their capabilities.

Content creator Thúy Vân said at the forum that chasing short-term views or fleeting trends makes it difficult to build a lasting career. She said creators should focus on the long-term value of their work and develop a distinctive identity through cultural characteristics.

A digital content creator speaks at the November 14 forum.（VietVance）

Fashion and beauty content creator Trương Nhã Dinh said she began by sharing skincare, makeup and styling advice and now has 2.5 million followers across social media platforms. She said audiences need specific, practical guidance, and that product recommendations should be based on firsthand experience to maintain trust. Creator Huỳnh Bảo also described livestreaming sales of local products and teaching women to sell food through livestreams.

A fashion and beauty content creator shares her experience producing content for social media platforms.（VietVance）

Nguyễn Ngọc Hồi, deputy director of Ho Chi Minh City’s Department of Culture and Sports, said the city needs to explore how to turn its culture, heritage and development stories into cultural industry products with economic value, while communicating policies in ways that are more accessible to the public. He hopes digital content creation will contribute to the development of the city’s economy, culture and social life.

A deputy director of Ho Chi Minh City’s Department of Culture and Sports attends the forum.（VietVance）

Source: VietVance