Ho Chi Minh City Launches Shopping Season, Targets Over VND 30 Trillion in Transactions
Ho Chi Minh City launched a citywide year-end shopping promotion on November 11, scheduled to run through February 5, 2027. More than 5,000 retail outlets are participating. The city targets over VND 30 trillion in transactions, including an estimated VND 10 trillion to 11 trillion generated by the campaign.
On the evening of November 11, the Ho Chi Minh City People's Committee announced the launch of “Ho Chi Minh City Shopping Season 2026,” a citywide program of shopping, consumption and experiential activities. The program began on November 1, 2026, and is scheduled to run through February 5, 2027, covering the year-end period and the 2027 Lunar New Year shopping season. Trương Minh Huy Vũ, vice chairman of the Ho Chi Minh City People's Committee, said businesses may offer promotions of up to 100% in accordance with the law. The city government also wants them to focus on product quality and the customer experience.
The vice chairman of the Ho Chi Minh City People's Committee speaks at the Shopping Season launch ceremony.（VietVance）
Organizers said the citywide consumer spending campaign launched on October 28 has connected more than 39 major city-level events and nearly 300 local and business events. It has attracted more than 30 corporate groups, 66 shopping centers and over 5,000 retail outlets. Nearly 100 major promotions have been announced, with total discounts and incentives worth more than VND 250 billion; commercial banks have announced consumer credit programs totaling more than VND 10 trillion. The city government aims for transactions exceeding VND 30 trillion, including an estimated VND 10 trillion to 11 trillion generated by the campaign's stimulus effect.
E-commerce is also part of the campaign. Ho Chi Minh City's industry and trade department said Shopee and a partner plan to hold livestream sales events on November 11, December 12 and January 15, 2027, with 305 sellers registered to participate. Shopping centers and retailers plan to offer year-end discounts, vouchers and other promotions; some branded goods promotions are expected to offer discounts of 30% to 80%.
Ho Chi Minh City officials visit booths at the Shopping Season event.（VietVance）
Ho Chi Minh City is bringing shopping, entertainment, tourism, e-commerce and digital payments under one program, connecting physical sales venues with online platforms. The city has set a goal of double-digit economic growth in 2026 and requires its service sector to grow by 13.84%; the city government hopes the Shopping Season will boost consumer spending and growth in trade and services.
Source: VietVance
