Ho Chi Minh City Shopping Season Offers Exceed VND 250 Billion

Ho Chi Minh City’s shopping season began on November 1, 2026, and will continue through February 5, 2027, under the direction of the Ho Chi Minh City People’s Committee. The campaign brings together promotions in shopping, dining, tourism and other sectors to boost year-end spending and growth in commerce and services. Two campaign information platforms opened on November 5, allowing consumers to find offers, events and places to shop.

The Ho Chi Minh City shopping season features daily offers.（VietVance）

Organizers say the campaign has brought together more than 39 major events citywide and nearly 300 events organized by local communities and businesses. More than 30 corporate groups, 66 shopping centers and over 5,000 retail outlets are participating. Nearly 100 major promotions offer discounts worth more than VND 250 billion, while commercial banks have announced consumer credit packages totaling more than VND 10 trillion.

Dining, shopping and beauty services all have offers. Some food delivery orders qualify for a 50% discount code, capped at VND 20,000 per order; an e-commerce platform plans to offer 5% off orders from November 14 through December 31. Some beauty treatments are available at introductory prices, which consumers can access by obtaining a QR code through the campaign platform. Specific offers are subject to restrictions on participating outlets, usage and campaign dates.

The campaign platform displays vouchers for introductory prices on beauty treatments.（VietVance）

Businesses are also expanding online sales. Shopee and Melive are working together on livestream shopping events planned around shopping dates including December 12, 2026, and January 15, 2027, with 305 sellers participating. Ho Chi Minh City has set a campaign target of more than VND 30 trillion in total transactions, including an additional VND 10 trillion to VND 11 trillion generated through measures to stimulate spending.

Source: VietVance