Ho Chi Minh City Shopping Season Opens More Than 40 Booths to Boost Spending

Ho Chi Minh City Digital Content Creators Week held in-person activities on Nguyen Hue Walking Street on November 13–14, bringing together more than 40 booths run by businesses, brands and content creators. Vendors used product displays, interactive games, gifts and vouchers to engage consumers. The activities were part of the “Vibrant HCMC - Shopping Season 2026” consumer spending initiative.

A concert on Ho Chi Minh City’s Nguyen Hue Walking Street drew an audience on the evening of November 14.（VietVance）

On the evening of November 14, residents and tourists queued at some booths along the walking street to play games and learn about products. Cosmetics and other brands offered quizzes, prize draws and photo activities; one business gave vouchers worth VND 100,000 to participants who met its conditions.

Visitors queue at brand booths on Nguyen Hue Walking Street to learn about products and take part in activities.（VietVance）

The shopping season runs from November 1, 2026, to February 5, 2027. According to the organizers, it has linked more than 39 large events across the city and nearly 300 events and activities held by wards, communes and businesses. Participants include more than 30 corporate groups, 66 shopping centers and over 5,000 retail outlets. Nearly 100 major promotions offer discounts and benefits worth a total of more than VND 250 billion, while commercial banks have announced consumer credit packages totaling more than VND 10 trillion.

Ho Chi Minh City has set a target of more than VND 30 trillion in total transactions during the shopping season, including an additional VND 10 trillion to VND 11 trillion generated by efforts to stimulate spending. These figures are city targets; the campaign’s final results remain to be seen.

Source: VietVance