Ho Chi Minh City’s Year-End Shopping Drive: Supermarkets Hold Prices and Build Stocks
Ho Chi Minh City is running a shopping promotion from November 11 to 15, with more than 5,000 retail outlets taking part. As year-end demand rises, supermarkets are locking prices on selected products, increasing holiday stocks and scheduling further discounts to help keep essentials available.
Ho Chi Minh City is holding a shopping promotion at supermarkets, shopping malls, retail outlets and e-commerce platforms from November 11 to 15, 2026. The city’s Department of Industry and Trade says more than 30 corporate groups, 66 shopping malls and over 5,000 retail outlets are taking part. Businesses have registered or proposed 150 major promotions with discounts and other offers worth more than VND 270 billion in total. The year-end consumer spending campaign will run until February 5, 2027.
Supermarkets in Ho Chi Minh City have prepared promotions and increased their stocks for the year-end shopping peak.（VietVance）
To address price pressures from raw materials, logistics and labor costs, as well as exchange-rate fluctuations, MM Mega Market Vietnam is locking prices on about 300 products, typically for three months. The company says keeping prices stable over an extended period requires distributors and manufacturers to coordinate supplies and selling prices in advance. Lotte Mart says that, although some suppliers have raised prices, it is accepting lower profit margins to maintain retail prices and is increasing stocks for Christmas and Tet.
Retailers are focusing on the prices of essential goods as year-end consumer demand rises.（VietVance）
Saigon Trading Corporation (SATRA) plans to stock about VND 376.1 billion worth of goods for the period before and after Tet 2027, up 10.8% from Tet 2026. Its fresh food stocks are valued at VND 43.3 billion, an increase of 16.7% year on year. The company also plans six rounds of promotions from December 2026 to February 2027, covering about 700 to 1,000 products each time. Some essential goods are expected to be discounted by up to 49%.
Lotte Mart is also preparing nearly 1,000 Tet products and plans to ensure supplies of rice, sugar, cooking oil and fish sauce. Ho Chi Minh City’s year-end promotions also include offers on fashion and beauty products from November 11 to 15, as well as a shopping promotion planned by a shopping mall from November 16 to December 6.
Source: VietVance
