Shake Shack plans first Ho Chi Minh City outlet for early December

US burger brand Shake Shack plans to open its first Vietnam outlet in Ho Chi Minh City in early December 2026. The brand and its franchise partner, Maxim’s Caterers Limited, confirmed that the outlet will be at 24 Thảo Điền Street, An Khánh, Ho Chi Minh City.

Shake Shack announced plans to enter the Vietnamese market in August 2025. According to an announcement it issued on August 12, 2025, the brand will work with Maxim’s Caterers Limited to develop outlets in Vietnam, aiming to open 15 before 2035. The first outlet plans to serve burgers, chicken bites, fries, milkshakes and other products. The brand says it is working with local producers and suppliers in Vietnam to develop a menu suited to local tastes.

Shake Shack began as a hot dog stand in New York, US, in 2001. It opened its first permanent outlet in 2004 and later expanded into several overseas markets. Its partner, Maxim’s Caterers Limited, was established in 1956 and already had food service operations in Vietnam.

US fast food chains have operated in Vietnam for years: KFC opened its first outlet in Ho Chi Minh City in 1997, Burger King entered the market in 2012, and McDonald’s opened its first Vietnam outlet in February 2014. Burger King exited the Hanoi market in April 2026 and now has only a small number of outlets in Ho Chi Minh City. When McDonald’s entered Vietnam, it set a goal of opening 100 outlets within 10 years; according to its official website, it had about 54 outlets at the time the original article was published.

Source: VietVance