Vietnam Designates December 12 as National E-Commerce Day

The Vietnamese government has designated December 12 each year as National E-Commerce Day. On November 14, the Ministry of Industry and Trade’s e-commerce authority announced this year’s accompanying events in Ho Chi Minh City: nationwide E-Commerce Week will run from December 10 to 16, with an online shopping festival on December 12 as its main event.

A press conference announcing the events for National E-Commerce Day and E-Commerce Week.（VietVance）

Vietnam’s online retail market is projected to reach $37.2 billion to $37.8 billion in 2026, up 20% to 22% from 2025. The authority also said gaps remain between major cities and remote areas, and between large companies and small and medium-sized enterprises and individual business operators, including in their ability to use technology and comply with the law.

This year’s events focus on narrowing gaps in e-commerce development, covering sales of local products, access to e-commerce tools for smaller businesses, the shopping experience for older people and new users, and livestreaming, artificial intelligence applications and tax compliance. Local industry and trade departments, the Vietnam E-Commerce Association and e-commerce platforms will take part.

Organizers plan to set up booths and areas for themed discussions, consultations and livestreaming experiences at the Hanoi Museum on December 10 and 11. Businesses and sellers can register by November 30 to apply for free booth space and learn about digital transformation support. Vietnam’s E-Commerce Law took effect on July 1, 2026; Decree No. 248, issued by the government on June 30, established National E-Commerce Day.

Source: VietVance