Vietnam to Hold First Legally Established National E-Commerce Day in December
Vietnam will mark its first legally established National E-Commerce Day on December 12 and hold a nationwide e-commerce week from December 10 to 16. The events aim to boost year-end spending, sales of Vietnamese goods and participation by smaller businesses. Vietnam’s online retail market is projected to reach US$37.2 billion to US$37.8 billion in 2026.
On November 14, the E-Commerce Department under the Ministry of Industry and Trade announced the program for Vietnam E-Commerce Week 2026 in Ho Chi Minh City. The E-Commerce Law, which took effect on July 1 this year, and Government Decree No. 248/2026/NĐ-CP designate December 12 each year as National E-Commerce Day. The observance will be held under the legal provisions for the first time in 2026.
The launch event for Vietnam E-Commerce Week.（VietVance）
Under the theme “E-Commerce Without Distance,” the events are planned for provinces and cities nationwide, with a focus on boosting year-end online spending and sales of Vietnamese goods and OCOP products. The program sets out five priorities: narrowing regional digital gaps; helping small and medium-sized enterprises, cooperatives and individual businesses use e-commerce tools; enabling safe shopping for people of all ages; spreading skills in livestreaming, advertising and the use of artificial intelligence; and raising awareness of e-commerce and tax regulations.
Vietnam E-Commerce Week is scheduled for December 10–16. Organizers plan to set up booths, seminars, consultation services, livestreaming activities and an area for online and in-person promotional experiences at the Hanoi Museum on December 10–11. A ceremony marking National E-Commerce Day is scheduled for the morning of December 11, followed by nationwide online shopping activities on December 12. Registration is open for businesses, technology platforms and sellers to apply by November 30 to participate in free booth, seminar and consultation activities.
Lê Hoàng Oanh, head of the E-Commerce Department, speaks at the launch event.（VietVance）
Lê Hoàng Oanh, head of the E-Commerce Department, said at the launch event that holding National E-Commerce Day under the law for the first time would lay a foundation for the industry’s next stage of development. Vietnam’s online retail market is projected to reach US$37.2 billion to US$37.8 billion in 2026, up 20% to 22% from 2025. The events also aim to narrow participation gaps between major cities and remote areas, and between large companies and small businesses.
Source: VietVance
